Description
Toyota North America is back for its third season as the Official Automotive Partner of the NFL, launching its most ambitious commitment yet to deliver unrivaled fan excitement, community impact and unforgettable cultural moments from pre-season fantasy drafts through Super Bowl LX.
The brand’s “All In. All Season.” campaign efforts will focus on community impact through regional and national flag football support for nearly a quarter million youth players, plus weekly chances for fans to win big prizes highlighted by a first-ever chance to win Brock Purdy’s favorite Toyota Sequoia Capstone signed by the quarterback.
“NFL fans know the season is full of surprises — but they can count on us to bring excitement to them every week while investing in the future of football through supporting the next generation,” said Dedra DeLilli, vice president, marketing communications at Toyota. “From gifting a truck signed by Brock Purdy to the glow-in-the-dark showdown at Super Bowl LX to our commitment to NFL Flag, Toyota is showing up for fans all season and for seasons to come.”
Brock’s Favorite Sequoia Headlines Toyota Gameday Giveaways
Fan favorite program Toyota Gameday Giveaways returns bigger after a breakout inaugural year. Throughout the entire season, from kickoff through Super Bowl LX, up to 1,500 fans will win exclusive prizes by playing along in real time. During every “Sunday Night Football” game – and special NBC and Peacock broadcasts like NFL Kickoff and Wild Card playoffs – fans can visit Toyota.com/NFL to take on game-day challenges, such as predicting a second-half rushing or receiving touchdown. If their pick hits, they are entered for a chance to win.
Weekly challenge prompts will occur throughout the season, highlighted on select “Sunday Night Football” broadcasts in partnership with NBC Sports and the NFL. Among this season’s big prizes: Brock Purdy’s favorite Toyota Sequoia Capstone, complete with a photo of the San Francisco quarterback with the vehicle and his signature on the dashboard.
Backing NFL FLAG and Lighting Up the Game
Toyota’s belief that football grows communities has driven its support of more than 300,000 youth NFL FLAG players nationwide through sponsorships.
Capping the season-long support, the one-of-a-kind Toyota Glow Up Classic returns – a black-light flag football showdown set for the week of Super Bowl LX in the Bay Area. Youth players will take the field under UV lights in glowing jerseys and gear for a can’t-miss spectacle. After the big game, Toyota will leave a lasting community mark by elevating a youth field, giving kids an improved place to play long after the Super Bowl stage leaves the Bay Area.
Toyota’s programs to grow communities and engage fans will be demonstrated with an advertising campaign that includes all of their Team Toyota athletes.
Fans can see Team Toyota’s athletes – Purdy, Manning, Michael Pittman Jr., Kyle Hamilton, Puka Nacua, Jordan Love and Christian Gonzalez – gathered together in three key spots throughout the season, including the debut anthem spot called “All In.”
“All In” captures how emotions rise and fall throughout the season. However, throughout it all, Toyota joins the fans whose commitment endures. From hopeful Sundays in September to the gritty days of December, Toyota is impacting communities and empowering future superstars. The spot will premiere during the NFL Kickoff game on September 4 on NBC between Philadelphia and Dallas.
This professional campaign titled 'All In. All Season.' was published in United States in September, 2025. It was created for the brands: NFL and Toyota USA, by ad agency: Saatchi&Saatchi. This Film medium campaign is related to the Automotive and Personal Transportation and Sports industries and contains 1 media asset. It was submitted 3 months ago.
