Saatchi & Saatchi

All AI Want For Xmas

Agency: Saatchi & Saatchi


This year we asked AI to help us wish our clients happy holidays in a very peculiar way. The classic feedback received during the year was analyzed by text-to-image AI software and transformed into a surprising set of illustrated Christmas cards with an ironic and irreverent tone. Check it out at

This professional campaign titled 'All AI Want For Xmas' was published in Italy in December, 2022. It was created for the brand: Saatchi & Saatchi, by ad agency: Saatchi & Saatchi. This Digital and Direct media campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted over 1 year ago by Associate Creative Director: Leonardo Cotti of Saatchi & Saatchi.


Advertising Agency: Saatchi & Saatchi
CEO: Camilla Pollice
Executive Creative Director: Manuel Musilli
Associate Creative Director: Leonardo Cotti
Art Director: Mattia Cacciatore
Copywriter: Carolina Palombo
Digital Producers: Eleonora Giuliani, Eleonora Mancini, Sara Andreozzi
Editor: Fulvio Rossetti
PR: Rachele Dottori


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