Note: A wordplay is employed in the slogan based on the fact that in Slovak, the word cancer (rakovina) contains the word fault (vina).
This professional campaign titled 'Alcohol, Smoke, Obesity, Lack of exercise' was published in Slovakia in October, 2010. It was created for the brand: League against cancer, by ad agency: Sofian. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 12 years ago.
Advertising Agency: Sofian, Bratislava, Slovakia
Creative Director: T. Eliot Rostas
Art Directors: Marek Repka, Ivan Galanský
Copywriter: T. Eliot Rostas