Description
“Luxury All Around” is the sonic signature of Budor Waterfront—one of Baghdad’s most prestigious modern residential projects. More than just a slogan, it’s a promise to surround residents with the very best in every detail of their living experience.
With this idea in mind, we developed a long-lasting, concept-driven campaign that reflects the project’s core philosophy: elevating everyday life through refined design and thoughtful detail. The campaign introduces a recurring visual and narrative theme titled “Al-Jawhar” (The Essence)—a series of short, stylish, and modern video spots.
Each film focuses on a specific feature of the project, showcasing how luxury is not only in the big picture but also in the smallest elements that collectively create an immersive, high-end lifestyle.
This professional campaign titled 'Al-Jawhar - Luxury all around you' was published in Iraq in December, 2024. It was created for the brand: 99 Properties, by ad agency: CrazyTown. This Digital and Film media campaign is related to the Real Estate industry and contains 2 media assets. It was submitted 19 days ago by Creative Director: Mohammad Samarraie of CrazyTown.
Credits
Agency team:
Suhail Hussien, Lubna Salam, Mohammad Samarraie, Ahmed Shwqy, Tabarak Ahmed
Production House: Frame Vision
Director: Hajer Qussay
