AKQA Bloom & (re)boot have joined forces with Inter Miami to tackle the pressing issue of waste in sports.
AKQA Bloom & (re)boot have joined forces with Inter Miami to tackle the pressing issue of waste in sports. Together, they are launching an innovative platform that upcycles used sportswear, ushering in a new era of sustainability and environmental consciousness. This initiative builds upon the successful collaboration between (re)boot and Inter Miami marking their first venture into the realm of club partnerships.
Founded by Gabriella Mas, (re)boot is the only brand-agnostic material upcycling initiative working with an MLS club. It is on a mission to combat the global waste crisis by prolonging the lifespan of sportswear through a unique and scalable upcycling circularity process.
Leagues, clubs and athletes worldwide discard used sportswear and equipment every season. The professional sports industry is a leading culprit of the waste crisis, with items being used as little as twice per game. The MLS alone goes through roughly 13,000 pairs of boots and 5,000 balls per season.
For the 2023 season, (re)boot used discarded Inter Miami CF fútbol kits and created new uniforms for their training academy. Working with streetwear designer Justin Mensinger, the jerseys were debuted on the Academy team during Inter Miami CF’s match against the Chicago Fire at DRV PNK Stadium in March. (re)boot and Inter Miami will launch its first mascot in 2024, made entirely of repurposed club materials. A first for the MLS, and the fútbol industry.
This professional campaign titled 'AKQA Bloom & (re)boot have joined forces with Inter Miami to tackle the pressing issue of waste in sports.' was published in United States in June, 2023. This Integrated medium campaign is related to the Sports industry and contains 5 media assets. It was submitted 3 months ago.