Airheads Welcome

The Sullenberger Aviation Museum, named after Chesley "Sully" Sullenberger retired airline pilot known for the Miracle on the Hudson landing, today announces it will open to the public on June 1. To support the grand opening of the new facility in Charlotte, NC, Sullenberger Aviation Museum announces a new campaign in partnership with its creative agency, Luquire, entitled “Airheads Welcome.”

The Sullenberger Aviation Museum is a transformative exploration of the power of flight, inspiring and educating the next generation of innovators, including a collection of historic aircraft. The "Airheads Welcome" campaign celebrates aviation enthusiasts, or "airheads," as intellectually curious individuals inspired by the world of flight.

Like sneakerheads and gearheads, airheads are flight superfans. The Sullenberger Aviation Museum is leading the way in aviation inspiration and education to support all airheads for generations to come.

A 30-second spot, “Pop Fly-by” opens on a girl playing little league softball. As the ball flies over her head, she looks up to see a plane in amazement. As she takes off her baseball cap to wipe the sweat off her brow, it’s revealed that she’s an airhead. While her team yells for her to get the ball, she looks at her parents who are also airheads. “You missed it,” her teammate exclaims. “No, I saw it,” she responds, looking to the sky.

In the 30-second spot “Turbulence,” a supervisor walks into a breakroom in a quiet office. “Jerry, we gotta talk. IT reviewed your search history. It’s not looking good,” she states. The camera pans to show he’s an airhead as the supervisor pulls out a thick file of search history and chats. She throws down a stack, “Amateur pilot videos. Hot air balloon pics. An inflate-o-plane? What even is that?” With a disgusted look, Jerry says, “I’m…sensing some turbulence,” as an airplane flies out from behind the clouds of his head.

The new campaign builds on Sullenberger Aviation Museum’s new visual identity and reinforces its brand message to inspire, educate, and elevate the next generation of innovators. The campaign is live today across TV, streaming, programmatic, OOH, display, radio, Meta, and print. Additional rollouts are set for the coming months.