ADVERTISING

Airbnb

Travel Ambient Ads

School: Helwan University

Concept: Using the exit door of malls and putting a sticker of opened door behind it a sea landscape , so you can escape to wherever you want.

Concept: open travel bag placed in one of subway seats as you can travel and belong to anywhere you like.

Concept: Using the escalator as when the audience gets down they will place their legs on the top view at the end of a swimming pool and feel they belong there.

Concept: Using the Gym lockers and famous places placed on it , inside each locker there is a unique place in paris you should visit.

Concept: Using the Revolving door as each face of it has a door specific for a certain country placed on it such as morocco doors, so the audience can belong anywhere easily using airbnb service.

Travel Bag as an photo album : as the audience will keep the memories of each adventure in this album.

Concept: as the audience close the window , the theme changes to another country.

Thermal magic mug. When contains hot water, a popular landscape of a country appears.

Description

The project brief was to create ambient ads & giveaways for "Airbnb" including a creative concept and visual design. The design technique used was Manipulation. The message of the campaign was the slogan of the service " Belong anywhere".

This student campaign titled 'Travel Ambient Ads' was published in Egypt in September, 2022. It was created for the brand: Airbnb, by ad school: Helwan University. This Ambient, Design, and Outdoor media campaign is related to the Travel industry and contains 8 media assets. It was submitted 11 days ago by Graphic Designer: Nada Kamal.

Credits

Advertising Agency (School): Faculty of Applied Arts, Advertising department, Helwan University
Supervisor: Dr Dalia Mohsen
Graphic Designer: Nada Naser Kamal

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