To promote a game featuring NBA star Shaquille O'Neal, The Score television network placed target decals on floors beside urinals. The ads were created on the fact that Shaq is the league's worst free throw shooter. These were found in washrooms in popular sports bars.
This professional campaign titled 'Aim' was published on November 02, 2005. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 18 years ago.
Advertising Agency: Leo Burnett