Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. They wanted to take the emotional platform to show how children suffer from mosquito bites, so we took it all the way to show how this can be reflected even in when they play with there toys.
This professional campaign titled 'Aid them, Stethoscope, Aid them, Ambulance' was published in Egypt in July, 2012. It was created for the brand: Fenistil, by ad agency: Ogilvy. This Print medium campaign is related to the Pharmaceutical industry and contains 2 media assets. It was submitted over 11 years ago.
Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Tadrous, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Tadrous
Copywriter: Khaled El-Sherbiny
Photographer: Sameh Wassif
Retoucher: Hany Atef
Account Director: Mohsen Farid
Senior Account Executive: Noha Rashid