Again&Again
Description
In Egypt, English words sneak into everyday Arabic — and no one blinks. One of the most common? “Again.”Especially when it comes to juice. “Where’s the juice?” — “Mafiish again!” So we turned this tiny word into a big, dramatic story. A family torn apart. A tragic moment in the kitchen. Tension rises, voices shout, someone slams a door. Why? Because there’s no juice… again. Or rather — no Again in the house. We used the accidental English to create an emotional, over-the-top family drama — all over one missing bottle of juice. The message? Don’t let it happen to you. Keep Again in the fridge.
This professional campaign titled 'Again&Again' was published in Egypt in March, 2025. It was created for the brand: Again, by ad agency: MediaHub. This Digital, Direct, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago by Director: Amr haddad of Freelancer .
Credits
Latest Right Chef @holw.el.sham
@butter__films Butter films
@MediaHub - سعدي جوهر
The Barber Shop @keeeva Casting Agency
http://amrhaddad.com
https://vimeo.com/1064489300
Staring Amr RabeeNesrine Talaat @omar than
Written & Directed @by______amrhaddad______
Directors Producer: Dalia Arafa
DOP: Mohamed Hamzon
Stylist: Yasmine El Tazi
1st AD: Bolbol Khalil
2nd AD: Karen Atef
Production Designer: Eslam Hassan Shawky
Art Director: @Mariam Loay
Focus Puller: Ahmed Thabet
2nd Unit Focus Puller: Taher Khedr
SFX: Amr Abdallah
Food Stylist: Nouran Abuzeid & Ahmed Tahseen
Media hub : Media hub @Saadi-Gohar
GM: Nada Zeitoun
Head of Creative & Art: Ashraf Saiid Nasser♥️♥️
Creative Director: Emad Mourid ♥️♥️
Group Account Director: Raghda El Mosalamy
Account Manager: Leila El Tanbouli
