AFC Asian Cup 2023 Opening Ceremony | Stage design & content production


AFC Asian Cup 2023 Opening Ceremony | Stage design & content production


Sila Sveta embarked on an ambitious journey to redefine the spectacle of sports opening ceremonies with the AFC Asian Cup Qatar 2023 at Lusail Stadium. In partnership with Katara Studios, we crafted a celebration that transcended traditional football openings, blending complex stage setups with theatrical magnificence. Learn more about that event on our website:

The centerpiece, 'The Lost Chapter of Kelileh & Demneh', wove a tapestry of unity between the East and Asia, incorporating symbols from sand dunes to sakura petals into its design. Our innovative shell-shaped screens nodded to Qatar's pearl diving past, offering a 360-degree view that symbolized the unity of the AFC's regional federations.

The ceremony's visual narrative, aligned with the 'Kelileh & Demneh' musical, delved into themes of self-acceptance and the beauty of diversity, creating rich, metaphorical imagery that mirrored and enhanced the onstage action.

This professional campaign titled 'AFC Asian Cup 2023 Opening Ceremony | Stage design & content production' was published in Qatar in March, 2024. It was created for the brand: SILA SVETA, by ad agency: SILA SVETA. This Content, Design, and Digital media campaign is related to the Sports industry and contains 1 media asset. It was submitted 3 months ago.


Stage Design and Content Creative Director: Arthur Kondrashenkov, Katara Studios
Executive Creative Director: Ahmed Al Baker
General Producers: Alexey Rozov, Alexander Us, Katara Studios
Executive Producer: Mahmoud Hamaky
Producer: Magrifa
Project manager: Julia Bochkunova
Production Director: Denis Sidorenko
Deputy Production Director: Anastasia Gurinova
Art Directors: Madina Ayupova
Lead Supervisor: Kristina Kubrina
Support Supervisor: Natalia Ganzha
Concept Artists: Anna Zakharova, Aleksandr Kaidalov, Anastasiia Shepelina
Graphic Designer: Tatiana Zhilyaeva, Daria Kuzmina
CG Artists: Sergey Gorokhov, Inna Savina, Ivan Maksimov, Victor Mescheryakov, Samad Samadov, Sergey Martsul, Andrey Pichugin, Andrey Osokin, Aleksander Tokar, Yuri Kaplitskiy, Arthur Terletskiy, Sabina Tuktarova, Sergey Akulyonok, Alexander Karelin, Aleksey Kornev, Vsevolod Taran, Denis Zabolotnyi, Danila Pyankin
Modeling & Texturing: Ivan Maksimov, Daria Shurkina
Sculpting: Azat Batyrov
Character Animation: Varvara Kalakutskaya, Alena Samokhvalova
Rigging: Stanislav Dudko
Rotoscoping: Elinskaya Ekaterina, Miklashevskaya Valeriya, Petrov Sergey, Glebov Nikolay, Ilieva Inna, Andrey Kiselev, Oleg Koverchenko
IT Support: Nikolay Chebotarev, Aleksandr Romashkin, Dmitriy Kraytor
Concept Technical Director: Oleg Rikota
Concept Technical Producer: Kirill Kosenko
Concept Civil Engineer: Valeriy Zyuzin
Brand Director: Alexander-Nestor Nesterenko
Marketing & PR Director: Asya Ibragimova
Editor: Evgeny Stepanov
SMM Manager: Danil Sapsay
Video & Editing: QARA Studios
Special Gratitude: Katara Studios


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