Check out the microsite: http://www.freedentwhite.com/
At last you can get to know better the Wofty and even adopt it via a completely new website. With 4 funny original steps, the “white experience” of Freedent gives the opportunity to those who have already fallen under the Wofty’s spell to adopt it, to tame it, to raise it...Anyway to live a unique experience with this little white ball of fluff. Furthermore, the relation built with the Wofty will continue thanks to numerous goodies offered on the website, like this widget you can embed on your blog:
This professional campaign titled 'Adopt the Wofty' was published in France in May, 2008. It was created for the brand: Wrigley’s, by ad agency: BBDO. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 15 years ago.
Advertising Agency: CLM BBDO, Paris, France
Creative Director: Clermonte Loick