Description
The first adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff tech. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression.
This professional campaign titled 'Adaptoys' was published in United States in May, 2016. It was created for the brand: Christopher & Dana Reeve Foundation, by ad agency: 360i. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 8 years ago.
Credits
Advertising Agency: 360i, USA
Chief Creative Officer: Pierre Lipton
Group Creative Director: Fabio Seidl
Creative Directors: Corel Theuma, James Rogala
Group Account Director: Deborah Korono
Account Supervisor: Maiko Kitagawa
Innovation Technology: Layne Harris
Associate Creative Technologist: Alexis Moses
Senior Innovation Strategist: Fitz Maro
Head of Production: Lucia Grillo
Head of Content Production: Sharon Harte
Senior Content Producer: Lorraine Schaffer
Senior Integrated Producer: Jamie- Leigh Florence
Associate Director of Influencer Marketing: Justin Riviera
Senior Social Publicist: Lauren Minella
Technology Company: Axios NYC
Technical Directors: David Yepez, Courtland Premo
Production Company: tinygiant
Executive Producer: Veronica Diaferia
Director: Charlie Mysak
Director of Photography: David Vollrath
Producer: Ella Nuortila
Post-Production: Fluid
Editor: Jim Rubino
Assistant Editor: Dan Nassar
Producer: Meg Hall
Colorist: Shawn King
Audio: David Wolfe
