ADVERTISING

OtterBox

Action Ollie

Agency: CP+B

Description

What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? You make a spoof 1980’s toy commercial, of course. We took OtterBox’s man-sized corporate mascot, Ollie—a cute, cuddly, if maniacally overprotective critter—and turned him into a small but mighty toy action figure named “Action Ollie.” Reminiscent of ‘80’s icons like G.I. Joe and He-Man, the “Action Ollie” holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even our legal disclaimer copy is a parody. All to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and we also squeezed in a celebrity cameo: football legend, Peyton Manning. Because why not. There were no rules in the ‘80’s!

This professional campaign titled 'Action Ollie' was published in United States in December, 2017. It was created for the brand: OtterBox, by ad agency: CP+B. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: CP+B, Boulder, USA
VP / Chief Creative Officer: Ralph Watson
EVP / Executive Creative Director: Tony Calcao
Creative Directors: Jason Pierce, Mark St. Amant
Associate Creative Directors: Ryan Contillo, Donny Brunner
VP / Director of Content Production, Boulder: Sloan Schroeder
Integrated Producer: Alina Moeller
Junior Integrated Producer: Shelby Hawkinson
Production Company: Bob Industries / LA
Director: Brigg Bloomquist
DoP: Pablo Berron
Producer: Ray Duffy
Production Supervisor: Dana Eudaily
Production Designer: David Michael Max
Executive Producers: TK Knowles, John O'Grady
Editorial Company: PLUS Productions / Boulder
Editor: Kevin Zimmerman
Assistant Editors: Bryce Harvey, B Stover
Editorial Executive Producer: Lennon Barnica
Post Production Company: Method Studios
Executive Producer:Cara Lehr
Producers: Crystal Rossman, Julia Paskert
Lead Flame Artist: Aidan Thomas
Support Flame Artists: Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger
Animator: Wayland Vida
Mix / Sound Design Company: Lime Studios / Santa Monica
Audio Engineer: Matt Miller
Mix Assistant: Lisa Mermelstein
Mix Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Phunngglan
Music Company: Massive Music / Los Angeles
Music Company EP: Kiki McDaniel
Music Company Creative Directors: Tim Adams
Telecine Company: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews
VP / Managing Director: Devin Reiter
Group Account Director: Rob Hofferman
Management Supervisor: Claire Marquess
Content Supervisor: Michelle Robertson
Content Manager: Ashley Huehnerfuss
Chief Strategy Officer: Eric Zuncic
Senior Strategist: Nicole Hering
Senior Business Affairs: Lisa Gilles
Traffic Manager: Zach Granowitz

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