see the work at: https://www.actforaustralia.org/
While rain has fallen since the start of the fires, the Australian bushfires are far from over. Nearly 1 billion animals have been affected by the bushfires, with millions likely dead. And despite some rainfall, Australia is only halfway through its fire season. Habitats and animals are still being swallowed by fires, creating irreversible damaging effects to its ecosystems.
In order to spread awareness around the urgency, we need for more people to actively care and donate to help fight the fires and save Australia’s animals and habitats. That’s why GSD&M and Wildlife partnered together to launch the Act for Australia microsite, which shares the urgency for people to donate to WIRES. WIRES is leading the charge in the rescue and rehabilitation of animals affected by the fires, and the microsite is the only timed donation site that burns up, forcing people to act out of urgency and donate immediately to the organization.
GSD&M has always held the belief that as advertising professionals, it’s their corporate responsibility to use their resources, talents and connections to help raise awareness and make a positive impact during crises such as this.
This professional campaign titled 'Act For Australia' was published in United States in January, 2020. It was created for the brand: Wires, by ad agency: GSD&M. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: GSD&M, USA
Executive Creative Director: Jay Russell
Associate Creative Director/Copywriter: Alex DiBucci
Associate Creative Director/Art Director: Kate Gates
VP/Director of Digital and Tech Production: Jefferson Burress
Senior UX Designer: Vanessa Zhang
Junior UX Designer: Juliana Longoria
Experience Strategist: Jay Esteves
Jacob Stern: Editor
VP of Community: David Rockwood
Partner/Creative Director: Scott Friedman / Wildlife
Partner/Creative Director: Jake Friedman
Executive Producer: Brandon Del Nero
Technical Director/Lead Developer: Pavel Zagoskin
Animation/FX: Christian Haberkern