EcoSport is the best selling Ford vehicle for disabled drivers. So, we redesigned its trunk mat, transforming it into a portable ramp for wheelchair drivers.
It also has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone every time it is used. A web site gathers this data, pointing the places in need of accessibility.
So the local authorities responsible can check this information and do something to make the city more accessible.
This professional campaign titled 'Accessibility Mat' was published in Brazil in October, 2018. It was created for the brand: Ford, by ad agency: GTB. This Content medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: GTB, Brazil
Creative Directors: Vico Benevides. Rodrigo Strozenberg
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Head of Digital: Icaro Abreu