Main Logo (Abo El-Fasaad Campaign). The character and mascot in the logo is inspired from the bird 'white wagtail' which in the Arabic language translates to 'Abo El-Fasaad', that was mentioned in an Arabic song for birthday celebrations.
Logo colored and black & white w/color palette
Character Variations
Poster 1
Poster 2
Poster 3
Poster 4
Brochure
Packages
Mobile Application
Mobile Application Navigation Video
Celebration Essentials
Patterns
Gifts
Gifts
Gifts (Coasters)
TV AD 1
TV AD 2
Description
(Abo El-Fasaad - أبو الفصاد) is an awareness campaign that encourages Generation Z to make an impact on the community by caring about the celebrations and personal events (such as birthdays) of people residing in nursing homes and orphanages, and celebrating with them their special days.
This student campaign titled 'Abo El-Fasaad - أبو الفصاد' was published in Egypt in June, 2026. It was created for the brands: ARTvertising and Campaign, by ad school: MSA University. This Design, Digital, and Print media campaign is related to the Media industry and contains 18 media assets. It was submitted 1 day ago by Graphic Designer: Rana Elkady.
Credits
This campaign is introduced by Rana Elkady
Student at Modern Science and Art University (MSA),
Faculty of Arts and Design - Graphics and Media Art Department
Unit Supervisors:
Associate Professor Sara Ahmed
AL. Shaimaa Sherbiny
AL. Rewan Abdelgalil
TA. Israa Mohamed
