ADVERTISING

Nissan

A world without petrol

Agency: TBWA

Description

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.

This professional campaign titled 'A world without petrol' was published in Australia in May, 2012. It was created for the brand: Nissan, by ad agency: TBWA. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creative: Rob Hibbert
Senior Creative: Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe
Senior Account Executive: Sydney Spagnoletti

Las Vegas Weddi...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.