Canidae Pet Food

A World of Goodness for Pets and our Planet

Agency: Huge


Here, It’s Always a “Bones Day”
Global creative studio LOBO and creative agency HUGE make food fun for dogs (and a delight for dog-loving commercial watchers) in the broadcast and digital Canidae dog food campaign “A World of Goodness for Pets and our Planet”.
Traversing a world of goodness crafted by LOBO, the feature pug delights in its personal wonderland with the revamped dog food, complete with all the larger-than-(dog)-life turf, slippers and bones it can behold. The spot follows Canidae’s core messaging initiative: the company has committed to the idea that a pet food company should deliver goodness to pets, people, and the planet.

This professional campaign titled 'A World of Goodness for Pets and our Planet' was published in United States in February, 2022. It was created for the brand: Canidae Pet Food, by ad agency: Huge. This Integrated medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: HUGE
Agency Producer: Arielle Solc
Agency Creative Director: Meg Douglas
Animation Company: LOBO
Director: Mateus de Paula Santos, João Tenório
Executive Producer: Luis Ribeiro
1st AD: Ryan Dearth
Director of Photography: Erin ColleI
Line Producer: Paul Amorese
Head of Production: Clara Morelli
Producer: Aron Aguiar
Post-Production Producer: Tatiana Caparelli
Editor: Kaue Kabrera, Beto Araujo
CG Supervisor: Olavo Chagas
Art Director: Renato Klieger
CG Effects: Ale Barbosa, Camilo Freitas, Sergio Filho, Olavo Chagas
Modeling: Renato Klieger, Marcel Tsuruda, Ozani Ferreira, Marcos Smirkoff, Olavo Chagas
Rigging Supervisor: Felipe Gimenes
Rigging: Flavio Castello
Animation Supervisor: Helio Tak
Animation: Raphael Silva
Texture: Ale Barbosa, Camilo Freitas, Thiago Pereto, Lucas Cavaler, Ozani Ferreira, Olavo Chagas
Lighting & Render: Thiago Pereto, Lucas Cavaler
Color Grading: Leticia Blanco
Head of Compositing: Leandro Pena
Compositing: Leo da Silva
MaIe Paint: Ricardo Riamondi, Rudi Gude
Rotoscopy: Marcello Amigão, Rodrigo Vec
Stills Composition: Julio Saez
Music: Duotone

Brunico Communi...
Puerto de Indias


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