A Trusted Formula

The home sanitation market has transformed dramatically, driven by heightened hygiene awareness following the 2020 pandemic. A Fresh Approach to Health Ads features a state-of-the-art health device, The Mister, which sprays surfaces, the body, and the air with advanced sanitation using ionized 360-degree coverage.

‘A Trusted Formula’ is a healthcare product ad campaign that utilizes video testimonials, clean branding, product video marketing, motion graphics, VFX, and 3D animation from Dallas-based video production company, Altered State.

In the Sparkling Clean healthcare campaign, expert and patient video testimonials were the driving force, including a standout customer video featuring a schoolteacher using sanitation products to ensure a safe classroom environment during the COVID-19 pandemic.

By utilizing product video production and casting The Mister as the hero product—one that sanitizes and saves lives both in and out of the classroom—the health product effectively bypasses typical decision-making hurdles, quickly becoming a must-have. In conjunction with these visual cues, the Healthcare Branding Studio aligned the set design and wardrobe for the healthcare video commercial with the product’s packaging and branding guidelines.

The agency managed the complete 3D modeling and rendering visualization of the sanitation device, from wireframe sketches to high-resolution renderings, utilizing polygonal modeling, UV mapping, and advanced shaders to create realistic animations. 3D animation and VFX were crucial in the product video commercial, offering comprehensive views of the device’s components and mechanisms that live-action footage alone couldn’t capture. This highlighted advanced features to appeal to doctors, scientists, engineers, the medical community, and consumers.

When all elements of medical marketing align seamlessly, viewers trust the message more easily, leading to higher engagement and increased conversions. The ultimate success lies in turning a skeptic into a believer.