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The Cultural and History Institute of Bogotá wanted to show the relevance of ³La Candelaria¹s Neighboorhood² in Colombian history by showing that in those colonial houses and streets there is more than one story to tell; this was developed in an interactive mood away from the traditional standards used to promote national museums.
We used La Candelaria¹s houses and streets as media; we simulated a time travel tunnel where people could take a quick view on real size history events that occurred where posted. By doing this, we generated an exceptional impact on pedestrians while preserving cultural value.
Illustrators: Andrés Fonseca, Camilo Rodriguez F.
This NSFW professional campaign titled 'A story to tell' was published on September 22, 2007. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Draftfcb, Bogotá, Colombia
Creative Director: Daniel Perez
Art Director: Juan Francisco Bernal
Copywriters: Felipe Ponce, Pamela Alarcón V., Jonnathan Olmos
Photographer: Javier Crespo
Account director: Pilar Diaz
Account executive: Juanita Agudelo