A Spotlight on Your Mistakes

School: S.I. Newhouse School of Public Communications


People always point out what went wrong instead everything that went right. Same goes for writing. Our mistakes seem to stand out the most to others. But with Wite-Out you can fix your mistakes before anyone takes notice; so people can start focusing on everything you did right instead of the one thing you did wrong.

This student campaign titled 'A Spotlight on Your Mistakes' was published in United States in December, 2019. It was created for the brand: Wite-Out, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the House, Garden and Office Equipment industries and contains 4 media assets. It was submitted over 4 years ago by Student: Alye Chaisson.


Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Professor: Mel White


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