Description
The IKEA campaign I have designed is creative new take . IKEA offers a vast business but I have particularly emphasized on the furniture section. The campaign is designed on 19 th century theme (Retro Futurism ). It is the humourous take of 19 th century people on how would they react to see IKEA. The paintings used presents the pictorial representation of each family’s reaction .
The clever use of “meme” culture has been incorporated to capture audience s attention and develop interest. All the design principles have been followed
The products used in the campaign have been taken from official site of IKEA. By embracing this innovative strategy IKEA can bridge the gaps between past and future and create timeless spaces for the people.
This student campaign titled 'A RetroFuturistic Calibration' was published in Oman, Pakistan, and United Arab Emirates in July, 2024. This Design, Digital, and Experiential media campaign is related to the House, Garden, Office Equipment, and Other industries and contains 5 media assets. It was submitted 12 months ago.
Credits
Advertising Agency (School) : School of Textile and Design
Art director : Hunfa fatima
Copywiter : Hunfa fatima
