A Real, Sweet Story
The 3 MUSKETEERS #ThrowShine campaign was designed to create an environment for young people to give props to their peers or make someone feel good. It is the positive counterpart to the isolation and embarrassment that comes with throwing shade. To celebrate the #ThrowShine efforts by Rodney and Audrey, as well as inspire other teens around the world, the 3 MUSKETEERS Brand has released a mini-documentary about their story and the power of positivity.
This professional campaign titled 'A Real, Sweet Story' was published in United States in July, 2017. It was created for the brand: Three Musketeers, by ad agency: Tribal. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Tribal Worldwide, New York, USA
Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Account Management Supervisor: Elizabeth Federico
Head of Client Services / Production: Phil Pessaro
Senior Producer: Michelle Senbe
Production Company: Warhorse Filmmaker
Director / Editor: Joey Katz
Brand Director: Allison Miazga-Bedrick
Brand Manager: Desi Okeke
Senior Associate Brand Manager: Sara Heitmann