A New Year's Tail

Agency: Worth Your While


An entire streaming channel dedicated to calming down dogs during New Year's eve. Danish streaming service provider WAOO just launched a new channel with beautiful and relaxing content. Not for us humans but for man's best friend. Our dogs. Unfortunately most dogs suffer during the annual celebration of New Year's eve because of fireworks. In fact, dogs experience the use of fireworks as being in a warzone. The loud, frequent noises makes dogs stressed out, anxious and can in some cases traumatize our best friends. To help it's subscribers and anyone else WAOO worked with experts to create 10 hours of content optimized visually and sound wise for dogs to relax. The content is distributed via a dedicated streaming channel and is also made available for free on Youtube.
WAOO 10 hours film:

This professional campaign titled 'A New Year's Tail' was published in Denmark in December, 2020. It was created for the brand: Waoo, by ad agency: Worth Your While. This Content medium campaign is related to the Pets industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Worth Your While, Copenhagen, Denmark
Executive Creative Director: Lukas Lund
Executive Creative Director: Thomas Ilum
Client Service Director: Brian Schøler
Network: by The Network
Film director: Theo Bat Schandorff
Production Company:
PR: Fuse Communication

Adolfo Dominguez


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