A new island development concept designed for year-round resort-style living

This project was created to visually communicate the lifestyle behind a new island development concept — one where everyday life feels like a permanent escape.
Blending real production with CGI and AI-assisted workflows, the film creates a surreal beach experience that reinforces the idea of endless leisure.

CREATIVE IDEA
We filmed influencers on a beach in Dubai using real, ready-made props to create authentic interaction and natural movement.
To expand the scene visually, we built CG replicas of the physical props and transformed the environment in post-production.
The beach and sea were filled with floating CGI bottles, creating a surreal visual moment that elevated the lifestyle narrative.
AI was used as a creative assistant to help organically integrate the CGI bottles into the live-action footage, ensuring natural placement, movement, and seamless interaction with the environment.

The project combines live-action production, CGI assets, and AI-assisted workflows to create a visually unexpected lifestyle campaign.
The final film reinforces the feeling of abundance, leisure, and year-round escape — positioning the development as more than real estate, but a destination-driven lifestyle.