Description
When the soul of a nation meets the structure of design; EGY-AID’s rebranding was more than a visual facelift; it was a statement of purpose.
Marklinica took on the challenge of transforming the identity of Egypt’s national association for industry and development into a bold, timeless brand rooted in heritage yet built for global recognition.
Inspired by the Eye of Horus; a symbol of clarity, protection, and knowledge. The new logo system fuses ancient geometry with industrial motion and human-centered symbolism. The result is a dynamic identity that feels both deeply Egyptian and universally progressive.
From logo sketches to grid systems, bilingual typography, iconography, and rollout visuals, every element was crafted to express action, trust, and national pride.
EGY-AID’s brand now moves like its mission: forward, connected, and built to last.
This professional campaign titled 'A New Eye on Industry: The EGY-AID Rebrand' was published in Egypt in May, 2025. It was created for the brand: EGY-AID, by ad agency: Marklinica. This 360°, Design, and Print media campaign is related to the Industrial industry and contains 16 media assets. It was submitted about 2 months ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Design house: Marklinica agency
Art Director: Rana Mohsen
Brand Designer: Rowan Hamada
