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Huawei TECH4ALL

A Million Dreams

Agencies: WPP Ars Thanea

Description

Together with WPP Team Huawei and Argentinian director’s duo Mab & Becho we have created a heart-warming and meaningful video for Huawei, clearly proving that technology can develop a better future for all.

TECH4ALL is a digital inclusion initiative supported by the Chinese technology company Huawei, which approached us to help them present how technology significantly improves the quality of life in four particular fields: education, health, environment, and development.

The carefully crafted story presents a hand-made world that works like clockwork. Our guide is a tiny robot, who visits far-off places and allows us to witness how a great change can be made through new technologies.

The main hero, a metaphor for technology, takes us to an African Savannah, a hospital, a rainforest, and a remote little village and transmutes people’s life: provides kids with new digital skills, improves the standard of health care, protects the environment, drives balanced development. Simply makes the world a better place.

Mechanisms, charming visuals, puppet-like human characters, and smooth camera movements captured in a 3D globe created by our team gave a real movie-like feeling and brought this thought-provoking story to life.

This professional campaign titled 'A Million Dreams' was published on December 30, 2020. It was created for the brands: Huawei and TECH4ALL, by ad agencies: Ars Thanea and WPP. This Design, Digital, and Film media campaign is related to the Education and Electronics, Technology industries and contains 11 media assets. It was submitted almost 2 years ago by Design & Craft Studio: Ars Thanea.

Credits

Client: Huawei
Agency: WPP Team Huawei
Script: Peter Strauss
Art Direction: Sergej Chursyn
Producer:Tanja Frohwerk

Directors: Can Can Club - Mab & Becho (Mariano Bergara, Becho Lo Bianco)

Design & Animation: Ars Thanea

Executive Creative Director: Peter Jaworowski
Studio Supervisor: Mikołaj Valencia
Art Director: Maciej Mizer
CG Lead: Bartłomiej Kalinowski

Animation Lead: Bartłomiej Kalinowski
Animation and Layout: Katarzyna Strzelczyk, Bartek Kalinowski, Krzysztof Marcinowski, Maciej Wojtkiewicz, Wojtek Jakubowski, Bartłomiej Dąbkowski, Mesrop Hovhannisyan, Rok Predin, Piotr Wołoszyński
Rigging: Krzysztof Marcinowski
Look Development: Rafał Woźniak
Lighting & Rendering: Rafał Woźniak, Paweł Filip, Sebastian Marek, Bartłomiej Dąbkowski, Mateusz Bargiel
Textures: Rafał Woźniak, Sebastian Marek, Paweł Filip
3D Modelers: Sebastian Marek, Tomasz Dabert, Rafał Woźniak, Paweł Filip, Radosław Brzozowski, Mateusz Bargiel
Concept Artists: Michał Urbański, Marcin Warzecha
Storyboard Artist: Martin Santos
Compositing: Bartosz Lis
Color Grading: Maciej Mizer

Producer: Agnieszka Koterba, Marta Król
Production Coordinator: Katarzyna Pawłowska
Creative Development and Director Assistant: Dominique Barbouth
Sound Studio Executive Producer: Marc Algranti
Sound Studio Producer: John "Scrapper" Sneider
Sound Arranger: Aaron Mirman-Heslin

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