Description
Cartier's festive campaign for 2025 proudly features a tribe of baby panthers, as a magical night unfolds at the emblematic Parisian boutique: 13 rue de la Paix.
Evading the groom's gaze, they escape from a painting to venture beyond the frame, driven by a delectable desire for mischief. Becoming entangled in red ribbon, playing hide-and-seek with jewelry boxes, and innocently swiping at shimmering creations with their paws, they joyfully celebrate the Cartier art of gifting.
As if by magic, they remind us that any dream is possible for those who believe in the wonderful.
Conceived by Publicis Luxe, the campaign blends heritage, fantasy and festive storytelling, celebrating one of Cartier's most enduring symbols across film, digital and retail.
This professional campaign titled 'A Magical Night in 13 Paix' was published in Multinational Worldwide in November, 2025. It was created for the brand: Cartier, by ad agencies: Mazarine and Publicis Luxe. This 360° medium campaign is related to the Jewelry industry and contains 78 media assets. It was submitted 1 day ago.
Credits
(Film)
Advertising Agency: Publicis Luxe, Paris, France
Production Company: Soixante Quinze, Paris, France
Creative Director: Adrien Cussonneau
Art Director: Fanny Branger, Margaux Courveaulle, Erevan Joseph
3D Effects & Post-Production: Framestore
Film Director: Matthijs Van Heijningen
Director of Photography: Jakob Ihre
Casting Director: Emma Skowronek
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(Static Images)
Advertising Agency: Publicis Luxe, Paris, France
Creative Director: Adrien Cussonneau
Art Director: Fanny Branger, Margaux Courveaulle, Erevan Joseph
Photographer: Thurstan Redding, Peter Langer (still life)
Post-Production: tout•joli, Paris, France
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(Secondary Content)
Advertising Agency: Mazarine, Paris, France
Photographer: Maud Rémy Lonvis
