Banco de Chile

A light of hope

Agency: Y&R


Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity. Because their support is more than money, it is a light of hope.

This professional campaign titled 'A light of hope' was published in Chile in November, 2016. It was created for the brand: Banco de Chile, by ad agency: Y&R. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Andrés Echeverría
Art Directors: Jaime Cano, Francisco Pérez, Mauricio Muñoz, Diego Riveros
Copywriters: Jonathan Chauque, Rafael Pabón
Client Service Director: Michelle Fuguet
Account Director: Cristián Gómez
Account Supervisor: Josefina Correa
Account Executives: Modesto Moraleda, Daniela Cabello, Nicolás Bouillet, Josefa Henríquez
Production Company: Believe


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