Description
Life is more legal than you think. From renting an apartment, starting a business, or planning for the future, everyday moments come with legal layers that people often don’t realize. LegalZoom’s new campaign offers consumers a (literal) helping hand that pops out of everyday objects and shows that trusted legal support is always within reach.
This is the first major campaign under LegalZoom’s evolving brand strategy, highlighting its shift from business-only services to a full range of personal legal offerings. In the campaign, a helpful LegalZoom hand pops out of unexpected places in everyday settings like a sink drain, a package, a book, even a saxophone, illustrating how legal moments can happen at any time, anywhere.
This professional campaign titled 'A Legal Hand' was published in United States in May, 2025. It was created for the brand: LegalZoom, by ad agency: Argonaut. This Film medium campaign is related to the Other and Professional Services industries and contains 3 media assets. It was submitted 4 days ago.
Credits
Client Name: LegalZoom
Chief Executive Officer: Jeff Stibel
Chief of Marketing: Daniel Lysaught
Senior Director of Brand, Creative, and Social Media: Nanah Han
Creative Director: Naama Sternlicht
Senior Art Director: Kristin Massa
Agency Name: ARGONAUT
Chief Creative Officer: Hunter Hindman
Head of Creative: Hemant Anant Jain
Creative Director, Art: Ronnie Allman
Creative Director, Copy: David Roth
Head of Production: Jon Drawbaugh
Art Director: Erin Manale
Copywriter: Trey McMillan
President: Katie Miller
Head of Brand Management: Tristan Besse
Brand Director: Molly Brasser
Associate Director, Project Management: McKenzie Gritton
Head of Strategy: Beth Tripaldi
Executive Strategy Director: Shaunt Halebian
Connections Strategy Director: Hanna Park
Associate Director, Strategy: Chelsea Martin
Production Company: UnderWonder
Director: Nitram
Executive Producer: Frank Borin and Ivanna Borin
Line Producer: Cindy Becker
Director of Photography: Damian Acevedo
Production Design: Rose Weir
Photography: Martin Tessler & Frank Borin
Production Service Company: Capital Media Company
EP/ Managing Partner: Christian Allan
Head of Production: Keely Stothers
Editorial Company: The Den
Editor: Christjan Jordan
Jr. Editor: Nic Watkins
Sr. Executive Producer: Jennifer Mersis
Sr. Post Producer: Kortney Rubottom
VFX Production Company: ARC Creative
Executive Producer: Krista Staudt
Producer: Heather Johann
Associate Producer: Parker Wanamaker & Spencer Ruehl
Creative Director: Becky Porter
VFX Supervisor: Ajit Menon
Lead Artist(s): Scott Johnson
Music and Mix: Beacon Street Studios
Composers/Partners: Andrew Feltenstein, John Nau, Danny Dunlap
Executive Producer: Leslie DiLullo
Senior Engineer: Rommel Molina
Sound Design/Mix Executive Producer: Kate Vadnais
