Description
Healthcare advertising has a sameness problem. Most of the category plays it safe: stock-photo warmth, voiceover reassurance, the same emotional beats repeated across every system in America.
Parkview Health is doing something different.
Coming this May, during National Nurses Week and National Hospital Week, Parkview is launching "A Human View," its 2026 brand campaign developed with creative partner Highdive. The campaign is set to Blink-182's "All the Small Things." It's the first time the track has been used in healthcare marketing.
The work is built on a simple, earned truth: to know Parkview is to love Parkview. Patients consistently experience a level of warmth and humanity that goes beyond expectations with doctors who really listen, and nurses who help you feel like yourself again.
What makes the campaign land differently from most healthcare advertising is that these aren't fabricated scenarios designed to feel real. Many of the scenes in the campaign are drawn directly from actual Parkview patient stories, with real moments, real interactions, and real reasons people choose to come back. The creative team didn't have to imagine what exceptional care at Parkview looks like; they just had to find it, film it, and frame it. The result is a music-video-style editing and bold in-scene supers give the work an energy and pace rarely seen in the category.
The timing is intentional. Parkview is in active growth mode, now expanding into new markets while reinforcing its presence in existing ones. With new VP of Marketing Sangeetha Ragavan now leading the brand, this campaign signals a more modern, more differentiated direction.
This professional campaign titled 'A Human View' was published in United States in May, 2026. It was created for the brand: Parkview Health, by ad agency: Highdive. This Film and Integrated media campaign is related to the Health industry and contains 2 media assets. It was submitted 16 minutes ago.
Credits
Client - Parkview Health
Dena Jacquay, Chief Administration Officer
Sangeetha Ragavan, VP - Head of Marketing
Jessica Foor, VP - Communications & Creative Services
Joanie Mooradd, Senior Brand Leader
Olivia Fabian, Director of Creative & Multimedia
Shanna Melton, Marketing Manager
Stephen Doucette, Marketing Manager
McKenna Grube, Brand Analyst
Nicki Lewis, Graphic Design Specialist
Audrey Deiser, Marketing Specialist
Samantha Cuellar, Marketing Associate Manager
Agency - HIGHDIVE
Megan Lally, Co-Founder, CEO
Mark Gross, Co-Founder, CCO
Chad Broude, Co-Founder, CCO
Jonathan Richman, Group Creative Director
Chip Kelly, Creative Director
David McCradden, Creative Director
Angela Paris, Creative Director
Grayson Roach, Art Director
Kelsey Williams, Copywriter
Rebecca Wilson, Senior Designer
Jen Passaniti, Head of Production, President of 1986 Studios
Luke LiManni, Executive Producer
Alex Gianni, Executive Producer
Serena Lignel, Senior Producer
Kevin Smith, Associate Producer
Suzanne Stovall, Group Account Director
Morgan Baggesen, Account Director
Henry Sklar, Account Executive
Kelley Beaman, Director of Business Affairs
Nancy Espinal, Freelance Manager, Business Affairs
Marisa Rondinelli, Strategy Director
Production Company - Wondros
Jesse Dylan, Founder / Director
Mae Mae Dylan, Independent Brand & Cultural Strategist
David Harte, Executive Producer
Ritu Paramesh, Line Producer
Editorial & Finishing - 1986 Studios
Robert Duffy, Editor
Derrick Monks, 2nd Editor
Stephen Antonelli, Assistant Editor
Janae Abraham, Producer
Kevin Gottlieb, Senior Producer
Shada Shariatzadeh, Executive Producer
Meagen Carroll, Executive Producer
Color - Royal Muster
Senior Colorist - Roslyn Di Sisto
Exec Producer - Thatcher Peterson
Head of Production - Diane Valera
Associate Producer - Esli Israel
Color Assist - Zack Wilpon, Celene Curlee
GRAPHICS, ANIMATION, FINISH - Arc
AUDIO MIX - Another Country Studio
Peter Erazmus, Sound Designer/Mixer
Lucas Hansa, Audio Assistants
Louise Rider, Executive Producer
Josh Hunnicutt, Producer`
Tim Konn, Managing Director
Photography
Kirsten Miccoli, Photographer
Monica Zaffarano, Executive Producer
Creative License Talent Agency
Graham Micone, Senior Vice President
Leah Kahan, Vice President
