Nectar Brands

A Happier High

Agency: Nelson Schmidt

HiPuma and Hummingbird Packaging 1

HiPuma Packaging 1

HiPuma Packaging 2

HiPuma Packaging 3

HiPuma Packaging 4

Hummingbird Packaging 1

Hummingbird Packaging 2

Hummingbird Packaging 3

Nectar Brands Website

Nectar Brands Website


The hemp-derived, Delta-8 THC edible market is flooded with terrible-tasting, mass-produced gummies. Nelson Schmidt helped two Milwaukee entrepreneurs launch a better tasting, more pleasurable and ethical brand for edible fans looking for a better experience. HiPuma is made for a younger demographic looking for fun flavors that bring more life to the party, so we created the logo, packaging and flavor names to perfectly capture the high energy of this playful audience. Hummingbird is for a more discerning demographic who zero in on zen, so every aspect of our logo, packaging and naming was designed to be delightfully chill.

This professional campaign titled 'A Happier High' was published in United States in December, 2022. It was created for the brand: Nectar Brands, by ad agency: Nelson Schmidt. This Design medium campaign is related to the Confectionery, Snacks industry and contains 10 media assets. It was submitted over 1 year ago by Chief Creative Officer: Mike Fredrick of Nelson Schmidt.


Advertising Agency: Nelson Schmidt, Milwaukee, WI, U.S.A.
Chief Creative Officer: Mike Fredrick
Creative Director: Rachel Bertsch
Associate Creative Director: Sarah Hand
Designer: Anna Ward
Developer: Zach Bania


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