A Future Begins

Agency: Observatory


2022 Clio Awards Gold winner

Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.”
It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year.

This professional campaign titled 'A Future Begins' was published in United States in November, 2021. It was created for the brand: Chipotle, by ad agency: Observatory. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: Observatory
Production Company: Nexus Studios
Director: Johnny Kelly
Editor: Dave Slade
Senior Producer: Isobel Conroy
Production Manager: Nicole Lopez
Production Assistant: Delfina Maria
Art Director: Melanie Climent
Storyboards: Johnny Kelly
3D Previs: Mark Davies, Steve White
3D Previs Modeller: Fabien Glasse
Lead Compositor: Germán Diez
Compositors: Osman Baloglu, Dalvir Matharu, Gareth Tredrea
Studio Technical Lead: Mark Davies
DOP: Toby Howell
1st AD: Robert Thorpe
Moco Operator: James Gillett
Camera Assistant: Max Halstead
Gaffer: Aldo Camilleri
Best Boy: Genki McClure
Lead Animators: Gary Cureton, Matthew Cooper
Additional Animator: Tobias Fouracre
Animation Rigger: Robin Jackson
Puppet Makers: Joshua Flynn, Nathan Flynn @ Sculpt Double
Puppet Model Makers: Laura Tofarides, Rachel Brown @ Sculpt Double
Art Director: Gordon Allen
Assistant Art Director: Jasmine Nixon
Sculptor and Scenic painter: Araba Ocran
Modelmakers: Areeya Bass, Connor Chung
Laser cut prep: Collette Pidgeon
Laser cutting: Ewen Dickie
Standby Art dept/ Set Dressing: Rosie Tonkin, Brin Frost
Stage Construction: Ben Côté
Scenic and props painter: Richard Davidson
Studio Manager: Daisy Garside
BTS Cameraman: Thomas Heleta
BTS Editor: Dave Slade
Covid Officer / Medic: Paul Mortimer
Team Sustenance / Cleaner: Valerie
Catering: Konrad’s Kitchen
Music by Kacey Musgraves
Produced by Ian Fitchuk, Daniel Tashian, Kacey Musgraves
Additional Production by The Elements Music
Recorded and mixed by Craig Alvin
Additional Mix by Source Sound Inc & The Elements Music
Sound Design: Fonic
Sound Supervisor: Barnaby Templer
Sound Designer and Dubbing Mixer: Christopher Swaine
Foley Recordist: Rory Hunter
Foley Artist: Sue Harding
Sound Assistant: Ryan Kelly
Audio Post Production Coordinator: Eugénie Dunster


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.