Description
Building on its successful “Big Deal” brand platform, CarGurus set out to create a talent-led campaign that could build on emotional connection with audiences while also delivering on performance marketing goals. Working together, CarGurus and Vagrants developed a campaign centered on rising football star Drake Maye and his wife, content creator Ann Michael Maye, that moves beyond the traditional celebrity endorsement to offer audiences a more personal look at the professional quarterback’s life.
"A Drive in the Life" is a five-minute, documentary-style hero film set in Maye’s hometown in North Carolina, following him as he visits his high school and the neighborhoods where he grew up. The creative leaves space for natural interactions and unexpected moments to drive the story, while keeping one central idea intact: Cars aren’t simply a means of getting from one place to another; they’re spaces where milestones happen, traditions are built and memories are made.
The campaign was designed from the start to deliver both memorability and performance. Alongside the long-form film, CarGurus and Vagrants developed purpose-built, hardworking performance creative as part of a broader ecosystem spanning paid social, out-of-home, website content, behind-the-scenes content and additional campaign assets.
This professional campaign titled 'A Drive in the Life With Drake Maye' was published in United States in September, 2026. It was created for the brand: CarGurus, by ad agency: Vagrants. This Digital and Film media campaign is related to the Automotive and Personal Transportation and Sports industries and contains 2 media assets. It was submitted about 2 hours ago.
Credits
Client Name: CarGurus
Creative and Production: Vagrants
CarGurus Credits:
Sr. Director of Marketing: Allison Conroy
Head of Creative: Evan Jones
Art Director: Sarah Chew
Talent: Drake and Ann Michael Maye
Talent Representation: CAA, Ellie Kaplan and Grant Carr
Vagrants Credits:
Creative
EP/CCO: Dustin Devlin
Head of Creative Operations: Amanda Pellegrini
Creative Director: Rob Whalley
Copywriter: Sara Becker
Social Content Director: Nadia Healey
Athletic Talent Booking: Alex Rose
Production
Director: Jack LeMay
DP: Jacob Sutton
Line Producer/AD: Mike Bowes
Photographer: Buck Squibb
Production (below line)
Production Supervisor: Jennifer Oates
Assistant Production Supervisor: Zack Torres
Camera Operator: Ryan Gladstone
1st AC: Luke Sutton
2nd AC: Delaney Clifford
Drone Operator: Jack Hutchby
Gaffer: Cory Skipper
Electric: Brett Ray
Key Grip: Jeff Sterner
Grip: Steve Bertram
Sound Mixer: Mike McQueen
VTR: Tony Jenzano
Prop Master: Mio Shinsenji
Wardrobe: Elizabeth Steinfels
Makeup: Ashleigh Chavis
Location Manager: Jackson Dumas
PA - Set: Jaemen Richards
PA - Prod: Chris Lewis
PA - Set: Virginia Broyles
PA - 15 Pass: Jesse Miller
Post
Editor: Jack LeMay
Post Producer: Colleen Crandall
Colorist: Lennon Giroux-Mapes
Composer/Mixer: Chris Plante
Assistant Editor: Fiona McMahon
VFX: Spitshine VFX/Grant Pichla
Motion Graphics: Joey Sullivan
