A Different Reality

Agency: Horn & Co

MILLUM // A Different Reality


The challenge was to elevate communication to a new level and thereby contribute to Millum reaching its goal of becoming the largest procurement system for hotels, restaurants, and cafeterias in the Nordics.

With Millum, you can purchase all the ingredients you need, as well as uniforms, glassware, and other products essential for running a hospitality or lodging establishment. Additionally, you gain access to a multitude of features that assist with inventory management, control of food waste, monitoring CO2 footprint, menu planning, and much, much more. The solution, therefore, was to create a film that, through its narrative, manages to convey the extensive requirements of operating a successful dining establishment. It's easy to think that it's all about ingredients, great flavors, and experiences. However, this coin has a flip side, and we addressed this aspect in collaboration with Joon Brandt.

The result is an 80-second film, filled with drama and grandiose imagery. However, it's also a film that breaks away from many of the stereotypes associated with the hotel and restaurant industry.

This professional campaign titled 'A Different Reality' was published in Denmark, Norway, and Sweden in May, 2023. It was created for the brand: Millum, by ad agency: Horn & Co. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 4 months ago.


Advertising Agency: Horn & Co, Norway
Production Company: Join Forces, Norway
Art Director: John Draleke
Director: Joon Brandt
Director of Photography: Øyvind Sandnes
Colourist: Henry Pulla


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