Johnson & Johnson Gyno

A diary written by a vagina

Agency: Ogilvy


An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.

This professional campaign titled 'A diary written by a vagina' was published in China in September, 2011. It was created for the brands: Gyno and Johnson & Johnson, by ad agency: Ogilvy. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios

Colorado State ...


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