A delicacy for true food lovers

Tohfe, constantly looks for ways to bring you a fresh and exciting seafood experience. In its latest campaign, we're taking a step beyond the familiar canned seafood and introducing Tohfe, not just as a brand known for tuna, but as a name that represents a wide variety of premium canned seafood in Iran. We wanted to show that Tohfe is more than just a can of tuna; it's a complete range of flavorful seafood dishes, from seafood stews to other delightful meals that you can enjoy every day.
The concept behind our campaign, 'A delicacy for true food lovers,' highlights the idea that Tohfe isn't just about convenience,it’s about quality and taste. Every video spotlights a different variety, brought to life through a playful narrative featuring a mischievous seagull determined to steal the tuna. This seagull became the signature of the campaign. Its presence going beyond the screen with the seagull shadow also being cleverly integrated into Out-of-Home (OOH) placements to pique curiosity and provide a single visual story across channels.
With this campaign, our goal is simple: to introduce Tohfe as a brand that goes beyond your expectations and brings a variety of delicious seafood options into your life. Tohfe isn’t just a product, it’s a companion on your journey through the world of seafood, taste, and great meals.