In this campaign for Hanes, the client is asking to persuade the target audience that Hanes is a classic American brand that has a timeless presence that generations of people trust to wear and feel comfortable wearing it. My Approach is to use visual metaphor to incorporate Hanes products with some of the other American household names, showing that Hanes is not only just as classic, but it also fits the customers well.

This student campaign titled 'A Classic Fit' was published in United States in November, 2019. It was created for the brand: Hanes, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 4 years ago by Student: Dehao Luo of S.I. Newhouse School of Public Communications.


Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Art Director Student / Copywriter Student: Dehao Luo
Professor: Mel White

The North Face


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