We've mastered turning a blind eye. Try looking through a fresh pair @
We as humans often have the luxury of not paying attention when we find something uncomfortable. We are so used to hearing about bad news, we have evolved to tune it out. So what’s the solution? A new perspective. It’s time we look through the eyes of those that do not have this luxury and gain a reality check in the form of a reflection. This campaign highlights three endangered animals, each looking their threat in the eye. It may be subtle, but isn’t the whole point to pay closer attention? If we do, we may even see ourselves looking back.

This student campaign titled 'A Blind Eye' was published in United States in December, 2021. It was created for the brand: World Wildlife Foundation, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Other and Public Interest industries and contains 3 media assets. It was submitted about 2 years ago by Student: Julia Nehrings of S.I. Newhouse School of Public Communications.


Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America

David Lloyd Clubs


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