Description
As the start of football season approaches, Fireball Whisky is reminding folks to be careful about the bets they make.
A new campaign from the alcohol brand, launched Monday, features comedians Andrew Santino and Stavros Halkias at the bar watching football and making bets over who will win.
After Halkias’ squad loses, he and Santino take a shot of Fireball before Halkias must pay up. In one ad, that means shaving his eyebrows; in another, he gets a large tattoo on his lower back.
Fireball chose to work with the two comedians because “they embody that perfect mix of mischief and humor that Fireball is known for, and truly capture the fun of football rivalries and game day excitement with your friends,” Danny Suich, Fireball global brand director, told Campaign US.
“Their chemistry and lively banter resulted in laugh-out-loud one liners showcasing a few scenarios that are perhaps a bit exaggerated, but also totally plausible in the real world for die-hard football and Fireball fans alike,” he continued.
The commercials will air during college and professional football games, including Sunday Night Football on Peacock, Big 10 games on NBC and the Philadelphia Eagles versus Green Bay Packers Sept. 6 game in Brazil, which will stream on Peacock. The content will also air on ESPN, YouTube and across Meta’s platforms.
In addition, Fireball is running its first paid campaign on TikTok, where Halkias has more than 580,000 followers and Santino has more than 1.4 million.
“Our ads align with the platform’s current trends and preferred content mix. This campaign also leverages talent who are highly influential on TikTok, making our rivalries creative a natural choice for promotion on the app,” Suich said.
This professional campaign titled 'A Bet's a Bet' was published in United States in August, 2024. It was created for the brand: Fireball Whisky, by ad agency: Jumpsuit Agency.. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 7 months ago.
