A Beautiful Future

Agency: Laundry Service


Belvedere Vodka, the original super-premium vodka, is excited to debut its stunning limited-edition bottle with GRAMMY-nominated musician, actor, and activist Janelle Monáe, available in-store globally beginning June 2019.
The metallic collage design, with an aesthetic aimed to peel back layers and reveal the beauty within, illustrates the multifaceted character of both Monáe and Belvedere. The final punctuation is the phrase “Beautiful Future,” a nod to Monáe and Belvedere’s shared vision of a future where natural character, integrity, diversity and self-expression are celebrated.
The narrative for “A Beautiful Future” builds on the program which kicked off last year when Belvedere and Monae hosted a brunch for Monae’s grassroots movement, Fem the Future, a movement dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education. Following, a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion and empowerment. In a series of co-created content debuting today, Monáe will read aloud a selection of these inspiring posts, calling for a beautiful future to start now.

This professional campaign titled 'A Beautiful Future' was published in United States in June, 2019. It was created for the brand: Belvedere, by ad agency: Laundry Service. This Design medium campaign is related to the Alcoholic Drinks industry and contains 14 media assets. It was submitted over 4 years ago.


Advertising Agency: Laundry Service, USA
Head of Laundry Service and Cycle: Jordan Fox
Global Chief Creative Officer: Leo Macias
Group Creative Director: Daniel Nunez
Creative Director: Brad Jones
Senior Art Director: Justin Hood
Copywriter: Brandon Greenbaum
Senior Designer: Katrina Lee
VP, Client Services: Randi White
Account Supervisor: Matthew Ballew
Senior Strategist: Sarah Troncone
Production: CYCLE
VP, Production: Bob Brown
Production Executive: Negar Shekarchi
Supervising Producer: Roland Luitgaarden
Line Producer: Kate Balandina
Senior Producer: Mara Auster
Producer: Oscar Hernandez
Production Manager: Danielle Howell
Production Coordinator: Cooper Collins
Director: Jora Frantzis
Director of Photography: Rob Witt
1st Assistant Director: Niko Philipides
2nd Assistant Director: Matt Goldstein
1st AC: Nicolas Martin
2nd AC: Alan Certeza
Steadicam Op: Christine Adams
Production Designer: Brielle Hubert
Janelle Monáe Wardrobe Stylist: Alexandra Mandelkorn
Wardrobe Stylist: Niki Firanek
Janelle Monáe Assistant: Ivy Lauren
Janelle Monáe Hair: Nikki Nelms
Janelle Monáe Makeup: Jessica Smalls
Janelle Monáe Nails: Sreynin Peng
Gaffer: Corrin Hodgson
Best Boy Lighting: Kara Siebein
Key Grip: Shun Goldin
Key Grip: Jimmy Viera
Sound Mixer: Jack White
Boom Operator: Jeremy Sugalski
Leadman: Ian James
Set Dresser 1: Bennet Seymour
Set Dresser 2: Robbie Kruczek
Art Assist: Sarah Fernandez
Photographer 1: Julia Galdo
Photographer 2: Cody Cloud
Micro Video Director: Jonathan Machado
Micro Video DP: Cory Warner
Key PA: Khyber Law
Script Supervisor: Amelia Ferroni
Cellist: Adrienne Woods
Editor(s): Adam Zuckerman, Ryan Moloney, Paul Del Vecchio
Post Producer: Ryan Moloney
Post Supervisor: Bob Maurer
Assistant Editor: Christine Carone
Online/VFX: Cycle
Lead VFX: Dana Erickson
Additional VFX: Dylan Padilla
Mix/Sound Design: Gerard Collins
Color: Post Pro Gumbo
Colorist: Alan Gordon


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