90 Minutes of Air Conditioning

Agency: Pereira O’Dell


Following the hottest July on record for New York City, with heat records being set in a number of US cities, air-conditioner brand Midea teamed up with creative agency Pereira O’Dell to treat New Yorkers to a 90-minute film featuring the Midea U, at Manhattan cinema ‘Village Easy by Angelika’.

New Yorkers were able to escape the heat of the city to the air conditioned cinema, to attend the premiere of ‘90 minutes of air conditioning’ – a feature length film about an air conditioner cooling an NYC apartment - accompanied by free popcorn and soda.

This professional campaign titled '90 Minutes of Air Conditioning' was published in United States in August, 2022. It was created for the brand: Midea, by ad agency: Pereira O’Dell. This Experiential medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted 7 months ago.


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