It’s no secret women pay more for razors just because of color. As a modern brand, Wilkinson Sword supports equality and self-expression. So to take a stand against the pink tax, we released 71 different-colored razors. That’s one for each of Facebook’s 71 gender options. And guess what? They all cost the same. After all 71 colors sold out, we donated the earnings to LGBTQ-related causes, and made all our regular razors genderless. Because no matter what makes us different, we all shave the same.
This student campaign titled '#71Razors' was published in Germany in December, 2019. It was created for the brand: Wilkinson, by ad school: Miami Ad School. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 3 years ago by Art Director: Tekle Mamaladze of Miami Ad School Europe.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Directors: Tekle Mamaladze, Alejandro Gutierrez, Antonia Wernsing
Copywriter: Nikolay Malchev