Description
Gus is kicking off the new year [and for some, new workout routines] by making AI sweat with “7-Minute Apps,” the first-ever campaign for Arcade.dev, an MCP runtime designed to help teams deploy AI agents at scale and turn experimental tools into production-ready systems.
The work reimagines the 1990s “7-Minute Abs” craze, using VHS-era aesthetics and workout nostalgia to show what it looks like when developers push AI to actually perform. Rather than being built by AI, the campaign uses a physical workout metaphor to visualize how Arcade enables production-ready, enterprise-grade AI agents to be built in seven minutes flat. The campaign is live today across Arcade's social channels, with a small run of “7-Minute Apps” merch extending into the world beyond the video.
This professional campaign titled '7-Minute Apps' was published in United States in January, 2026. It was created for the brand: Arcade AI, Inc., by ad agency: Gus. This Film and Integrated media campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Client: Arcade AI, Inc.
Product: MCP Brand Moment
Project Title: 7 Minute Apps
CLIENT: Arcade
CEO + Co-Founder: Alex Salazar
Head of Marketing: Alex Gutow
Demand Gen Manager: Melanie Lee
Growth Marketing Manager: Shawnee Foster
AGENCY: Gus
Co-Founder, Executive Creative Director: Graham Douglas
Co-Founder, Executive Creative Director: Spencer LaVallee
Creative (Art): Smera Dhal
Creative (Copy): Nick Garfield
Creative (Art): Eddy Allen
Creative (Copy): Steven Preisman
Designer: Sarah Dexin
Executive Producer: Tiffany Yip
Head of Brand Management: Magda Tomaszewski
Brand Manager: Ellie Wilson
PRODUCTION & POST PRODUCTION
PRODUCTION COMPANY: The Goondocks
Directorz: A. Cody Osborne
Executive Producer: Pratik Panda
Producer: Mark Forlenza
Production Supervisor: Kevin Fermoselle
1st AD: Steven Valle
Directory of Photography: Jeff Holman
Production Designer: Melissa Stammer
Wardrobe Stylist: Renée Ryan
Hair & Makeup: Amanda Markoya
EDITORIAL: The Goondocks
Editor/Post Producer: Pratik Panda
VFX: Milton Ladd
Colorist: Elias Nousiopoulos
MUSIC & MIX: Barking Owl
SOUND DESIGNER/MIXER
Stuart Welch
