Each runner's story is related to one of the 88 features found in every NB running shoe.
This professional campaign titled '62, 55, 35' was published in China in September, 2009. It was created for the brand: New Balance, by ad agency: BBDO. This Print medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted over 12 years ago.
Advertising Agency: BBDO Shanghai, China
Creative Directors: Andrew Lok
Art Directors: Andrew Lok
Copywriters: Andrew Lok
Illustrator: Jonathan Tay
Photographer: Jonathan Tay
Other additional credits: Arthur Ang