We were asked by Mohawk to develop a campaign to promote their only line of coated paper, Mohawk 50/10. We focused on the 3 main attributes of 50/10: its brightness, it's coating, and it's affordability vs. other number 1 coated sheets in the industry.
This professional campaign titled '50/10, Economical' was published on February 01, 2007. This Print medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: id29, Troy, NY USA
Creative Director: Michael Fallone
Art Director: Doug Bartow
Photographer: Mark McCarty / Troy, NY
Designer: Bryan Kahrs