Spirit Halloween

3D Billboard Times Square

Agency: Groove Jones

3D Billboard in Time Square


The Groove Jones team was asked to create this eye-catching OOH experience that features Jack the Reaper as he smashes through this oversized digital billboard in New York’s Time Square and reaches out to grab onlookers below. The animation begins with the Spirit Halloween logo and URL callout. Then all of a sudden, a powerful force begins to punch the billboard as if it wants to break out.

This professional campaign titled '3D Billboard Times Square' was published in United States in October, 2022. It was created for the brand: Spirit Halloween, by ad agency: Groove Jones. This Digital, Experiential, and OOH Outdoor media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted over 1 year ago by Partner: Dan Ferguson of Groove Jones.


Advertising Agency: Groove Jones, Dallas, Texas, USA
Production Company: Groove Jones, Dallas, Texas, USA
Creative Director: Dale Carman


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