30 Seconds Left - Season 2

DAVID New York is bringing back “30 Seconds Left,” its fan-favorite campaign for Clash Royale, with three new animated films inspired by real players’ gameplay. The new chapter follows the success of the original series, which invited fans to submit the final 30 seconds of their matches for the chance to see their gameplay transformed into animated films. More than 1,200 players submitted their gameplay, while over four million votes helped determine which moments would become the next films.

The original series generated more than 40 million organic views and featured three films in bespoke animation styles: an action-packed anime, a comedic rubber hose classic, and a touching story set in a world made of felt. The films earned praise from fans for their visual craft and emotional storytelling.

For the new set of films, DAVID New York expands on that creative approach with entirely new styles and stories, capturing the drama, action and hilarity that can unfold in the final seconds of a match. Each film is accompanied by the real gameplay that inspired it and credits the original players behind the moments.

The first film, “30 Seconds of Determination,” transforms a brutally intense, life-or-death standoff into a beautifully textured 3D brush-style animation. The second, “30 Seconds of Horsin’ Around,” uses 3D-rendered puppetry to bring an in-game glitch to life with a comedic twist. The final film, “30 Seconds to Detonation,” turns a race against a bomb into an action-packed yet elegant story inspired by Japanese watercolor and calligraphy.

“These are the kinds of stories that you can only get from real gameplay, and they inspire a whole new perspective on what those last 30 seconds of a match can really feel like. In this second set of films, we wanted to continue pushing the level of craft to really do these moments justice so the audience can feel the same way the original player did,” said André Toledo, Chief Creative Officer at DAVID New York.

The campaign comes to life across Clash Royale’s social media channels.