2026 New Year Collection
Description
Global Brand Ambassador Wang Yibo introduces a collection inspired by the Year of the Horse.
Hand-knotted fringes and leather tassels inspired by the horse’s mane adorn signature designs including the Puzzle and the new Amazona 31 cropped bag, while charms and dice take the playful shape of the endearing creature.
The LOEWE Lunar New Year animated short film is a collaboration between the brand and the Shanghai Animation Film Studio . The story pays homage to Peng Wenxi's classic children's story, "The Little Horse Crossing the River," reflecting LOEWE's deep resonance with Chinese animation art and classic literature.
This professional campaign titled '2026 New Year Collection' was published on January 06, 2026. It was created for the brand: Loewe, . This Digital and Film media campaign is related to the Fashion industry and contains 18 media assets. It was submitted about 2 hours ago.
Credits
Photographer: Nick Yang
Set Designer: Oolong
Models: Wang Yibo, Wei Yiting
